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Serial and "MailKimp": Marketing Tips for Podcast Ads
The MailChimp ad. Do you know the one I’m talking about? The one from Serial? For those of you who don't know, in the fall of 2014, Serial took the podcasting world by storm in a way no one could...
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My Mother’s Top 5 Content Marketing Formats
If you’re familiar with content marketing, you know it’s a valuable way both to serve your community and to reach potential customers. But how does a content marketer actually disseminate marketing...
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WeeklyWord: 3/1/16
Fear of failure raises our inhibitions and keeps us from being able to make the creative leaps we need to produce extraordinary work.Read More
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WeeklyWord: 3/8/16
When we think of creativity as something mysterious and magical, we put it out of our own reach. Creativity is for everyone, not just the chosen few.Read More
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Creativity Hides in Corners
Is there such a thing as efficient procrastination? One thing the team over here at MOVE loves doing (maybe too much) is talking about how to be better: How to be more efficient, more fun, more...
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Why social media is different from traditional advertising (Hint: it’s all...
Building a fan base for your brand on social media For decades, traditional advertising appeared as an interruption to daily life. Television and radio, billboards and magazine inserts were all about...
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Making Sense of your Social Media Metrics
Which numbers matter on social media? Social media is full of metrics: How many impressions did your advertisement have? How many likes, shares, retweets, and faves did your post generate? How many...
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Run a brilliant podcast ad, Part II: Mystery Show and Kind Snacks
How to make an advertisement into a podcast feature My brother recently introduced me to a new podcast, Mystery Show, which, if you haven’t listened it it already, you should. The premise is simple: if...
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Telling Your Senior Care Brand Story
What is Your Brand Story? If a reporter were to tell the story of your company or organization, what would she say? What vignettes would she include to illustrate what you do, how you do it, and why...
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WeeklyWord: Your brand and your reputation
"A brand for a company is like a reputation for a person." —Jeff Bezos How well do you guard your reputation? If you're like most of us, you care what people say about you. You want to leave a positive...
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What IS your brand, anyway?
Branding is more than just a logo. We talk a lot about branding: brand awareness, brand reputation, brand storytelling… But what is a brand to begin with? A logo? A product? A font set and some fancy...
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Senior Care Branding—Which Stories Can You Tell?
Brand engagement through stories The goal of marketing is for customers and employees to engage with your brand—not just to recognize your name or logo or tag line, but to experience the value of the...
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Brand engagement one story at a time
Living your brand story Your marketing materials tell a story about your organization. Does your organization live that story? Marna has just moved into a newly refurbished apartment in at SCF Senior...
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Sanjay Gupta on Senior Care and Living Longer
Senior Care Storytelling Lessons from LeadingAge 2016 A 75-year-old man visits his doctor. After giving the man a physical and running a series of tests, the doctor declares the man healthy. “What does...
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Becoming an Authority on Senior Care Treatment
Staying on top of developing treatments can help differentiate your senior care organization. Some of us at MOVE recently attended the Leading Age conference for senior care organizations. One of our...
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Senior Care 2016: Innovation and Commitment
Looking Toward the Future of Senior Care Marketing As MOVE Communications looks back at the past year, one event that stood out for us was LeadingAge’s Annual Meeting and Expo in Indianapolis over...
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The Power of Story
I heard a great story recently. Many of you may have heard it already if you love the outdoors. It's about REI. Their point of view as a company is that a life well spent is a life spent outdoors. This...
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We hear a lot these days about how we are an image-driven society. Selfies on Facebook, pins on Pinterest, YouTube videos. There’s no question that visuals have attraction. And yes, a picture can be...
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7 Marketing Insights from LeadingAge Michigan
The Power of Purpose: Advancing Senior Care through Knowledge and Advocacy Do you know who your state representative and senator are—not federal, but state? Do you know how many votes it takes in...
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A2 and the D
MOVE Communications is doing something different to bring together Ann Arbor and Detroit. I grew up in Detroit and went to grad school in Ann Arbor at U of M. That’s where I met my wife, Carol, and we...
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